Justices avoid saying fashion brand name during case arguments

The Associated Press
Los Angeles artist Erik Brunetti, the founder of the streetwear clothing company "FUCT," poses for a photo in Los Angeles Thursday, April, 11, 2019. “We wanted the viewer to question it: Like, is that pronounced the way I think it’s pronounced?” he said of his streetwear brand which began selling clothing in 1991. On April 15, the Supreme Court will hear Brunetti’s challenge to a part of federal law that says officials should refuse to register trademarks that are “scandalous” or “immoral.”

Washington – They managed not to say it.

The Supreme Court’s nine justices discussed a trademark case Monday involving a Los Angeles-based fashion brand spelled F-U-C-T. But the justices got through about an hour of arguments without saying the brand’s name.

The case has to do with a portion of federal law that says officials should not register trademarks that are “scandalous” or “immoral.” Officials have refused to register the brand’s name as a result.

A lawyer for the brand argued that portion of law should be struck down as an unconstitutional restriction on speech.

Some of the justices had creative ways of not saying the name. Chief Justice John Roberts described it as the “vulgar word at the heart of the case.” Justice Stephen Breyer called it “the word at issue.”