What college grads should know about the job search

Nicole Norfleet
Star Tribune (Minneapolis)

College students about to graduate this spring already have a lot going for them. Armed with degrees, they will enter the workforce at a time of historically low unemployment when companies are desperately vying for talent.

Still, career experts say there are steps that recent graduates should take to ensure they begin their careers on the right foot.

The key to good placement starts with the job seeker, career counselors say. They offered the following advice:

This April 22, 2014, file photo shows an employment application form on a table during a job fair in Hudson, N.Y.

►Narrow your search. One of the first goals that soon-to-be college graduates should tackle is to try to better understand themselves and what they want to do.

“You’ve got to know who you are and believe in yourself in order to sell yourself,” said Megan Walls, founder of Walls Career Coaching, located in the Chicago area.

Walls recommends that graduates use Gallup’s CliftonStrengths assessment to discover their natural talents. If someone doesn’t know what they want, they should schedule informational interviews with people in different careers to get advice, information and recommendations or referrals, Walls said.

Learn to network. Counselors say networking is critical. Over the years, career experts have said that 70 to 80% of jobs are not publicized and can only be found through word-of-mouth. While there has been some disagreement about the size of the “hidden job market,” most career counselors attest to networking’s importance.

Walls said she knew a young man who graduated from college recently in Kentucky. He connected with someone from his fraternity whom he had never met before in Denver. It turned out the frat brother owned a recruiting firm, and he hired the graduate. “You just never know,” Walls said.

While everyone should work on their professional connections, people of color tend to be undernetworked and need to try hard to develop their own “personal board of directors” who are invested in their careers and can serve as mentors and advisors, Smith-Akinsanya said.

Attend the right job fair. Whether it’s at a college or in the community where someone wants to live, find out what types of companies and professionals will be there before you go.

Use your college career services department. Jim Kwapick, Twin Cities district president of the staffing firm Robert Half, suggests that students ask career counselors at their colleges to look over résumés and cover letters.

Most managers prefer to receive cover letters and find them valuable, a recent Robert Half survey found. “The cover letter is a real opportunity to customize why you are a good fit for an employer,” Kwapick said.

Use your first job as a learning experience. Sometimes the first job landed isn’t necessarily the one that’s wanted, but it leads new graduates down the right path for their careers, said Walls, who is an executive and leadership coach and helps teams and individuals in career transition. For example, her son was looking for a job and took an internship as a graphic designer and ended up being hired later and working as a full-time employee for the company.

It can be difficult for a recent graduate to know what they want out of a job if they don’t have work experience, said Samantha Anders, co-director of the Career Counseling and Assessment Clinic at the University of Minnesota, which serves the public.

“What are your negotiables and what our your nonnegotiables. … Use your first job to figure it out,” she said.