Customizers’ ‘jewelry’ dresses up luxury cars

Larry Edsall
Special to The Detroit News

Turns out you can strut your stuff on an electric vehicle.

Or maybe we should stay Strut your stuff since we’re writing about Strut, maker of “jewelry collections for your car.” Make that for your luxury car, since customers of the Orange County, California-based company tend to own vehicles such as Range Rovers, Bentleys, Cadillacs, BMWs, Hummers, Mercedes, Porsches, Rolls-Royce and, now, Teslas, too.

Strut’s newest fashion accessory is a carbon-fiber grille for the Tesla Model S. The price is $4,600. However, Strut notes in its news release, the custom-made grille adds no weight to the car.

“Carbon fiber is a great option for the Tesla S Collection,” Simon Trumper, Strut’s chief operating officer, says in the news release. “Our engineering team chose the material for its high ratio of strength to weight … and the finish is gorgeous.”

Weight isn’t welcome on a vehicle known for its amazing range — or its very impressive top speed. Trumper owns a Model S and took it to 157.9 miles per hour on the Sun Valley Road Rally, an annual event in Idaho that includes a 3.2-mile stretch of closed road so participants can see just how fast their cars really are.

Strut also produces side-trim moldings and a rear spoiler for the Model S, and notes that after buying such components, the car owner can take them to his or her favorite vehicle customization shop to the addition of color accents.

If you want the grille or other components for your own Tesla, Strut points you to, a family-owned and operated company based in Pompano Beach, Florida, that specializes in aftermarket parts for Teslas, and which very soon will add customizing components for other plug-in vehicles include the Chevrolet Volt, Nissan Leaf, BMW I3 and I8, Ford Focus electric and others.

EVannex launched in 2013, just a few months after Roger Pressman, who is joined in the company by his sons, Matt and Mike, bought his Tesla Model S.

Pressman’s was the 184th Model S sold in the world. He got it in October 2012, though it needed a practical center console and, being a mechanical engineer, set out to design and fabricate one. He wrote about it on Tesla Web forums and several people said that if he built one, they’d want to buy one for their own Model S machines.

Pressman honed his design and, said Matt, “When the waiting list surpassed 100, we decided there might be a business.”

EVannex now sells interior and exterior components and specialty items. Some 40 percent and designed and manufactured in house, Matt said, while the others — especially wheels and carbon-fiber components — come from other makers. Products range from center console inserts to storage and lighting kits and rear-seat cupholders to wheels, brake caliper covers and grilles.

There are also Tesla glass sculptures, designed much like a styling model buck, including one you even assemble yourself.

For more information on Strut’s Tesla Model S jewelry, visit For more on EVannex and the products it sells, visit

Larry Edsall is a Phoenix-based freelance writer. You can reach him at