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The Tesla Model 3, an entry-level luxury electric vehicle, will go into production by the end of 2017, and consumers will get to see the car in March 2016, a Tesla Motors Inc. executive told the Automotive Press Association in Detroit on Friday.

The Model 3, with a price tag of about $35,000, is expected to compete with the Chevrolet Bolt EV, an at least 200-mile range electric vehicle. General Motors Co. has said the Bolt EV will cost around $30,000 after federal tax rebates. It will debut in January at 2016 CES in Las Vegas and will go into production later next year at GM’s Orion Assembly Plant in Orion Township.

“We are focused on putting the most compelling, mass market EV on the road,” said Diarmuid O’Connell, Tesla’s vice president of business development. “In that context I’m not worried about the competition. I’m worried about hitting the standard for the segment.”

O’Connell said he wasn’t sure if the company would have a presence at the North American International Auto Show in Detroit in January, but said historically the company has been at the show.

“The truth is there is a cost associated with being at these shows. And if you’re trying to sell cars that makes sense,” he told reporters. “The staffing, making the huge investments that go into setting up these booths and the staffing over the course of two weeks, particularly in a state like Michigan where we can’t even sell cars, begs some questions.”

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