'Ready for action' Fiat 500X to start at $20,000

Michael Wayland
The Detroit News

Fiat Chrysler Automobiles' new Fiat 500X crossover will start at $20,000 when it arrives in showrooms in the second quarter.

Fiat 500X

FCA US LLC, formerly Chrysler Group LLC, announced the pricing in connection with the small crossover's first national ad, which aired during Super Bowl XLIX Sunday night. The automaker also opened ordering for the vehicle, which could be a game-changer for the small car brand in the U.S.

"Personalization is a big part of who we are as a brand, so we are giving our customers a chance to jump-start the process and customize a Fiat 500X that fits their own needs and personality," said Jason Stoicevich, FCA US head of Fiat brand North America, in a statement.

The "ready for action" crossover is available in five trim levels. The Street series models, including the entry-level Pop, Easy and Lounge, feature Italian style and design of the Fiat brand with a more urban appearance. The Trekking and Trekking Plus models have a more aggressive and athletic look with unique front and rear fascia designs and satin silver accents.

Following the Pop for $20,000, the starting price steadily increases to more than $27,000: Easy: $22,300; Trekking: $23,100; Lounge: $24,850; and Trekking Plus: $27,100.

The 500X is expected to open the brand to an entirely new American buyer who probably never considered Fiat's other automobiles: the 500 subcompact; the larger, four-door 500L; or the special- and limited-edition variants of those cars.

The 500X, company executives say, combines American comfort and amenities with Italian styling and a new all-wheel-drive system for the brand that will likely move the product outside of the sunbelt states. It's entering one of the fastest-growing market segments in the United States.

The Easy, Trekking, Lounge and Trekking Plus models are available with all-wheel-drive for an additional $1,900.

All pricing excludes a destination charge of $900, taxes, title and registration fees.

The base starting price is about $2,000 more than the Jeep Renegade, which shares the same platform as the 500X.

The Renegade's starting price range is from $17,995 for an entry-level Sport 4x2 to $26,795 for a Limited 4x4 for $26,795.

mwayland@detroitnews.com