Ram Truck unveils Texas Ranger concept pickup

Michael Wayland
The Detroit News

Ram Truck is embracing the spirit of the Texas Rangers law-enforcement agency in its newest concept pickup.

The Fiat Chrysler Automobiles truck brand on Wednesday unveiled a Texas Ranger concept at the 2015 Dallas Auto Show. The vehicle prominently features the iconic silver Lone Star Ranger badge.

Ram President and CEO Bob Hegbloom said the pickup is to commemorate and promote the brand’s partnership with the agency and the Texas Ranger Hall of Fame and Museum, which was announced in 2014.

“Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country,” he said in a statement.

The brand, officials say, could turn the concept into a production vehicle, but “no timing or pricing for a possible future Texas Ranger edition was announced.”

The exterior of the pickup features large five-pointed milled-aluminum emblems mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck’s tailgate. Each of the four polished-aluminum 20-inch wheels also gets a milled-aluminum Texas Ranger center cap.

The pickup is painted in a Bright White and Bright Silver Metallic two-tone color scheme that embodies the white hats and silver badges that the good guys always wear.

The interior also features a number of unique features, including a milled-aluminum Texas Ranger instrument panel badge, noting the founding year of the Texas Rangers, 1823; Texas Ranger sewn-on and etched leather seat badges; and other features.


(313) 222-2504