Ram prices Rebel, Limited high-end pickups

Michael Wayland
The Detroit News

Ram Truck's two newest 1500 models will drive into U.S. showrooms this summer with new grilles, added features and high-end sticker prices.

The Fiat Chrysler Automobiles brand on Tuesday announced the 2015 Ram 1500 Rebel, an aggressive-looking pickup with off-road features, and the redesigned luxury 2015 Ram 1500 Laramie Limited will start at $42,790 and $50,675, respectively.

Both pickups feature prominent "Ram" badging and new grilles that deviate from the brand's cross-haired design for the first time in more than 20 years.

The Rebel was unveiled at the 2015 North American International Auto Show in January in Detroit. Brand CEO and President Bob Hegbloom touted the pickup for buyers who want the more aggressive look of the brand's Power Wagon, but the capabilities and lower pricing of a 1500 model.

Depending on 4x4 and other options, the Rebel can start as high as $47,565, including $1,195 destination.

The Laramie Limited's starting price tops out at about $58,500 for a 4x4 four-door pickup with a 3-liter EcoDiesel engine, including destination. The luxury pickup features a number of chrome features to the pickups, including all-new grilles, to make the Laramie Limited models stand out from their truck siblings. The exclusive grille features a "twin nostril" design with bold, chrome "Ram" lettering.

The Laramie Limited — unveiled at the Chicago Auto Show in February — is positioned to compete against new luxury pickups from Ford Motor Co. and General Motors Co.

Pickups, which a decade ago often were no-frills and typically had fewer safety features than SUVs or cars, are now increasingly being used for other purposes as well as for work trucks. These more expensive vehicles are among the highest profit products for Detroit's Big Three automakers.

They continue to increase options and accessories as well as luxury trims that can more than triple the price of the base pickup.

For Ram, pricing starts below $27,000 for its Tradesman 1500, including destination.

mwayland@detroitnews.com

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