First Order Stormtrooper Dodge Chargers roaming New York for Star Wars’ “Force Friday”
First Order Stormtrooper vehicles are hitting the streets of New York City on Friday to promote “Star Wars: The Force Awakens” and “Force Friday.”
Dodge, Mattel Inc. and Uber Technologies Inc. teamed up to have a fleet of Dodge Chargers decorated like toy Stormtrooper vehicles by Hot Wheels be used by ride-sharing company Uber Friday in the Big Apple.
The eight white cars feature black rims and special decals to resemble Stormtrooper vehicles from the California-based toy manufacturer, which are meant to resemble characters from the upcoming movie.
“Dodge was happy to provide eight Dodge Chargers including SRT 392 vehicles, a Dodge Charger SRT Hellcat and other trim levels, to Mattel and Uber for this special promotion,” the Fiat Chrysler brand said in a statement. “May the Force be With You ‘Star Wars’ and Dodge fans.”
A FCA U.S. spokeswoman said the event is a “one-time promotion” with the Mattel and Uber. The company at this time has no plans to produce the vehicles. It is separate from Fiat Chrysler being a partner of the newest film in the “Star Wars” franchise.
Lucasfilm last month announced it is collaborating with the automaker’s North American-based operations for the launch of “an expansive, historic promotional campaign” for “Star Wars: The Force Awakens.” But no details of the partnership have been released.
Force Friday is Sept. 4. It marks the official debut of “Star Wars: The Force Awakens” products available at retailers nationwide. To promote the day, Lucasfilm held an 18-hour global live toy unboxing event on Wednesday and Thursday in 15 cities and 12 countries.