Fiat Chrysler creates safety ambassador position

Michael Wayland
The Detroit News

Fiat Chrysler Automobiles NV has promoted a 20-year company veteran to a newly created position in its safety and regulatory compliance operations.

Kristen Kreibich, 46, will be the safety advocate for FCA US, the automaker’s North American-based operations, the company announced Friday. She previously was manager of vehicle safety planning.

Kreibich will be responsible for promoting awareness of vehicle and occupant safety — with employees and regulators, industry observers and trade groups.

“Everyone is a safety advocate at FCA US, because safety considerations are baked in to every component of every product we make,” Head of Vehicle Safety and Regulatory Compliance (VSRC) Mike Dahl said in a statement. “But Kristen’s appointment is the embodiment of this mindset.”

The VSRC is an organization that was restructured in 2014 amid a litany of industry recalls to streamline critical decision-making operations. Kreibich will not directly report to Dahl, who reports to Fiat Chrysler CEO Sergio Marchionne.

Kreibich also will share her insights about proposed legislation and evolving safety landscape.

“Because of my background, I am passionate about vehicle safety,” she said in a statement. “It’s a topic of vital importance and my mission will be to ensure it remains top of mind, universally.”

In her previous position, Kreibich’s duties included working with organizations such as the Insurance Institute of Highway Safety. She started with then-Chrysler Corp. in 1995 as a production supervisor.

The appointment comes as federal officials and some global automakers will reportedly unveil a major vehicle safety deal Friday at the Detroit auto show.

The announcement, according to Reuters, includes a voluntary agreement aimed at improving industry safety and spurring culture changes.