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Fiat Chrysler Automobiles NV on Monday named longtime Director of Jeep Jim Morrison to replace Bob Hegbloom as head of the company’s Ram Truck brand for North America.

Hegbloom, 52, has moved to the newly-created position of head of Ram International, where he will focus on expanding the brand’s truck sales internationally.

“Growing sales and share continues to be the Ram Truck brand’s priority,” the company said in a statement. “Hegbloom’s leadership experience within Ram positions him well in this newly created position.”

Hegbloom joined the automaker in 1986 as a service and parts district manager in Washington, D.C.

Both Hegbloom and Morrision, 48, will report to Mike Manley, who added Ram to his responsibilities of head of global Jeep and chief operating officer of Asia-Pacific as part of a company restructuring in October.

Scott Tallon, 40, is replacing Morrison as director of Jeep. Tallon, who joined the company in 1998, was most recently senior manager-Jeep brand marketing mix & product.

Morrison joined the automaker in 1993, and has been a director since September 2011.

The changes, which were first reported by trade publication Automotive News, come at an important time for both the Jeep and Ram brands, which have experienced significant sales gains in recent years.

mwayland@detroitnews.com

(313) 222-2504

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