Jeep is encouraging its army of enthusiasts to grow mustaches and even put them on their vehicles as part of an effort to raise donations and awareness for men’s health.

The Fiat Chrysler Automobiles brand has partnered with the Movember Foundation for the nonprofit organization’s annual campaign in November. All month Jeep through social media will encourage its fans, followers and owners to “Grow a Mo, Show a Mo” and take the Move Challenge, which encourages physical activities during the month, to raise funds and awareness for the charity.

"I felt, and the team felt, that it was a really good opportunity for us to get involved and to try and help the foundation with their efforts this year," Jeep boss Mike Manley told The Detroit News. "I just think their approach to it is very, very different. It’s an engaging approach. It includes elements of fun, and that resonated with us as a Jeep brand as well."

Manley, who kicked off the campaign by shaving his facial hair for the foundation’s Movember challenge, said initial reaction from the partnership "has been very strong," with dealers and owners engaging in the campaign on social media.

For every #JeepStache posted on Instagram and Twitter throughout November, the Jeep brand will donate $1 (up to $15,000) to the foundation.

Additionally, users can enter a Jeep Movember contest for the chance to win a Jeep Renegade. To enter, they must post a photo on Instagram or Twitter using the hashtag #JeepStacheContest through Nov. 30. Submissions will be evaluated on creativity, originality and quality of submission, as well as how the photos fit the Movember theme.

The brand is offering an official Jeep mustache for its vehicles through its dealers and The 34-by-12-inch mustache from car mustache manufacturer Carstache sells for $49.99. All proceeds will be donated to the Movember Foundation.

"I'm pretty sure there’s going to be some very, very creative photos by the end of the month," Manley said, adding the mustache on the Wrangler particularly helps increase "the personality of the car."

Hundreds of Jeep owners have already taken to social media to post their vehicles with large mustaches on them — from computerized staches to ones made of snow and fabrics.

Jeep notes that its signature seven-slotted grille can symbolically represent the one-in-seven men who will be diagnosed with prostate cancer in their lifetime.

Manley said officials will evaluate the Jeep-Movember Foundation partnership after its completion to determine whether it could become an annual collaboration.

"The foundation itself was a good match for us,” he said. "We’ll need to see how it’s worked out for them and worked out for us. I wouldn’t say that ‘yep’ this is going to become an annual institution, but everybody seems to be having fun with it.”

Since 2003, the Movember Foundation has prompted millions of men and women to join the global men’s health movement, raising more than $710 million and funding more than 1,200 men’s health programs in 21 countries for prostate cancer, testicular cancer, mental health and suicide prevention. Its goal is to stop men from dying too young.

The charity’s signature fundraising Movember campaign in November encourages men and women around the world to raise funds by growing or supporting a mustache, or by getting physically active or by hosting an event.

Other major partners for Movember Foundation’s 2016 campaign include Visa, Jameson and Sofar.

More information can be found at

(313) 222-2504

Twitter: @MikeWayland

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