Fiat Chrysler launches music-driven ad campaign
Music and Apple CarPlay take center stage in Fiat Chrysler Automobiles NV's summer ad campaign for the Chrysler, Jeep, Dodge, Ram and Fiat brands.
FCA released a slate of commercials Wednesday for its five mainstream brands. The ads — which begin airing online immediately and hit televisions Monday — feature 10 different musical artists, including OneRepublic, Alice Cooper and Brothers Osborne. A Chrysler ad also features an appearance from actress Kathryn Hahn.
Drivers in the commercials use Apple CarPlay to listen to music, navigate detours and send texts to misbehaving children.
OneRepublic stars in the Summer of Jeep ads, all of which feature the band's new single "Connection."
The Dodge brand gets Alice Cooper to star in two spots — both the same but with different endings — while the Brothers Osborne carry the lone Ram ad in the campaign.
In an ad for Fiat called "Drum Kit," Leon Bridges plays over the Apple CarPlay in a Fiat 500X.
FCA teamed with Apple Inc. and Interscope Records to launch the new campaign, which features an offer for a free six-month subscription to Apple Music for new users. Artists featured in the ads are curating Apple Music-exclusive playlists.
FCA was the only Detroit automaker to go big on Super Bowl ads earlier this year, with one ad in particular receiving some negative backlash for using Martin Luther King Jr.'s words to sell Ram trucks.
View the new ads here:
Chrysler: Girls Night Out
Dodge: Alice Cooper
Fiat: Drum Kit
Ram: Brothers Osborne