Stellantis looks to software to improve customer experience, revenues

Breana Noble
The Detroit News

Detroit — The maker of Jeeps SUVs and Ram pickup trucks says software-powered services will play a larger part in how customers experience their vehicles in the future and provide a stream of billions of dollars of new revenue for the automaker.

Stellantis NV expects by 2030 that software-enabled product offerings and subscriptions will represent $22.5 billion (20 billion euro) in annual revenue, up from $428 million (380 million euro) now. To get there, the transatlantic automaker is introducing three updateable software platforms, hiring and reskilling hundreds of software engineers and leveraging new and existing partnerships, including a venture announced Tuesday with iPhone contract manufacturer Foxconn Technology Group to design semiconductors that are scarce worldwide.