Ford CEO takes ALS Ice Bucket Challenge

Michael Martinez
The Detroit News

Ford Motor Co. CEO Mark Fields got a little wet for a good cause on Friday.

The automaker’s top executive took the popular ALS Ice Bucket Challenge, a social media phenomenon that is raising money and awareness to help fight amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease.

As part of the challenge, participants are supposed to donate money as well as videotape themselves dumping a bucket of ice water over their heads. They’re then supposed to challenge other people to do the same.

Fields was challenged by Tom Garfinkel, CEO of the Miami Dolphins, as well as Ford of Londonberry, an auto dealer in New Hampshire.

At the end of the video, Fields challenged drivers Brad Keselowski of the Wood Brothers racing team, and Vaugh Gittin Jr. of Ford Racing.