Ford's sales in Europe up 14.4 percent in August

Michael Martinez
The Detroit News

Ford Motor Co.'s Europe sales increased 14.4 percent in August, thanks in part to record sales of its Kuga sport-utility vehicle.

The Dearborn automaker said Monday it sold 61,700 vehicles last month in Europe, up from 53,900 sold there during August of 2013. Ford's Europe sales are up 7.1 percent through the first eight months of 2014, according to a press release.

"Our fresh, expanded vehicle lineup is helping us grow our sales, including in key sales channels such as retail sales to private customers and commercial vehicles," Roelant de Waard, vice president, marketing, sales and service, Ford of Europe, said in a statement. "With the new Focus coming out soon and the new Mondeo coming later this year, our product portfolio is only gaining strength.

Ford sold 5,100 Kuga SUVs last month and has sold 54,300 so far this year — both the highest numbers since its 2008 launch. Focus and Fiesta sales were the highest since 2011

Roelant de Waard, vice president of marketing, sales and service, Ford of Europe.


The automaker's total vehicle market share in Europe rose 0.8 percentage points last month to 7.8 percent. Through the first eight months of the year, Ford's market share is 7.9 percent.

In July, Ford reported a $14 million second-quarter profit in Europe, the first since the second quarter of 2011. Ford lost $1.6 billion in Europe in 2013.

The automaker is in the midst of a European transformation plan that includes reducing volume, closing plants and introducing new products. It plans to introduce an all-new Mondeo family-size wagon and Focus compact car, followed by the Mustang and Edge SUV.

In July, Stephen Odell, president of Ford in Europe, Middle East and Africa said the automaker plans to turn a profit in Europe next year.

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