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Ford's video ads for its new F-150 pickup tout its towing power and "military-grade" aluminum body. "The muscle to move the world and the brains to change it," the ad sums up.

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Ford Motor Co. on Wednesday will launch the ad campaign for its new aluminum-body F-150 pickup during the College Football Playoff.

The series of television, radio and mobile commercials will feature the truck's light weight, features and towing capabilities. Ford also will tout the truck through its partnership with Fox Network Group; with brand partners like Toby Keith and NASCAR; and with John Brenkus from ESPN's "Sports Science," who will host a series of "F-150 Tough Science" webisodes.

The new truck went on sale last month and more than 8,000 F-150s are on their way to dealers around North America.

The truck is about 700 pounds lighter than last year's model thanks to its aluminum body. It can tow up to 12,200 pounds and carry up to 3,300 pounds.

"From 30-second TV spots to in-depth videos, our new ads and online content demonstrate to customers where we've delivered improved capability, while proving the F-150 is a performer to help them get the job done," Chantel Lenard, Ford director, U.S. marketing, said in a statement.

All of the commercials feature the truck in various work environments, with men in hard hats hauling everything from dirt to wind turbine blades.

mmartinez@detroitnews.com

(313) 222-2401

Twitter.com/MikeMartinez_DN

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