Ford’s Europe sales rise 7.3 percent in 2014

Michael Martinez
The Detroit News
  • Ford’s European market share rose by 0.2 percentage points to 8.0 percent last year.
  • Ford was the No. 2 selling brand overall in Europe in 2014
  • Ford will sell the seven-passenger Galaxy there in mid-2015

Ford Motor Co. on Friday said its sales in Europe rose 7.3 percent in 2014, and it expects more gains in 2015 as it introduces a number of new vehicles, including the seven-passenger Galaxy — a vehicle it confirmed Friday will go on sale mid-year.

Ford sold 1.16 million vehicles in its 20 main European markets last year. The Dearborn automaker outpaced the overall industry sales growth, which rose 5.5 percent. Its market share rose by 0.2 percentage points to 8.0 percent last year, its highest mark since 2011, and it retained its position as the No. 2 best-selling European brand.

“That’s a really good sign of momentum for us,” said Peter Fleet, vice president of sales for Ford of Europe. “We’re getting great payback for the new products we’ve made. That’s really starting to pay off.”

More than half of the vehicles Ford sold in Europe last year were all-new or significantly refreshed.

“We’re expecting to continue our positive momentum (this year),” Fleet said. “It will be one of our biggest product years.”

Ford is currently launching a new Focus and Mondeo and this year will add a new Focus ST, along with a diesel version, new Mustang, S-Max, C-Max and Grand C-Max, and refreshed versions of EcoSport, Ranger, Transit Connect and Tourneo Connect.

The all-new Edge SUV will go into production in late 2015, and Ford will also launching about 200 new Ford stores across the region.

Ford’s commercial vehicle sales improved by 21 percent from 2013, to 227,000 vehicles, thanks to its completely refreshed and expanded Transit range. That drove Ford’s commercial vehicle market share up 1.4 percentage points to 11.4 percent, the highest since 1997.

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