Pricing on 2017 Lincoln Continental to start at $45,485

Michael Martinez
The Detroit News

Pricing on the 2017 Lincoln Continental will start at $45,485 when it goes on sale later this year, Ford Motor Co.’s luxury brand said Wednesday.

The flagship sedan will be offered with three engine options: a 3.7-liter V-6 that gets 300 horsepower, a 2.7-liter V-6 that gets 335 horsepower and a Continental-unique 3.0-liter V-6 that will get 400 horsepower. The most expensive configuration — a 3-liter V-6 Black Label — will cost $69,105, according to a pricing sheet.

Optional features include a $335 CD player; $750 20-inch polished aluminum rims; $1,130 Revel audio system; or a $1,500 30-way seat. It will be offered in 10 exterior colors, as well as six Black Label-unique colors.

The Continental’s starting price is about $9,000 cheaper than its rival Cadillac CT6, which starts at $54,490. The big sedan will replace the Lincoln MKS, which is made at Ford’s Chicago Assembly Plant and starts around $39,000.

It features a large rear end and a spacious interior, meant to cater to the Chinese market, a region Lincoln hopes will help triple its global sales to 300,000 vehicles by 2020. It will be built at Ford’s Flat Rock Assembly Plant alongside the Mustang.

Forecasting firm IHS has said it expects the Mustang will remain the top-volume product in Flat Rock, while it predicts Ford will produce 25,000-30,000 Continentals annually.

Lincoln said more than 40,000 customers have signed up in a “hand-raiser” meant to gauge interest in the vehicle.

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