Lincoln China sales already exceed full-year 2015 mark
Halfway through the year, Lincoln Motor Co. said its sales in China already exceed the 11,630 new cars and SUVs it sold there in all of 2015.
The Ford Motor Co. luxury brand has been growing quickly in the world’s largest car market since its launch in November 2014. Through the first six months of 2016, Lincoln said it has has sold 12,450 vehicles in China — a 190 percent increase year-over-year. Ford executives say Lincoln is regarded among the top luxury makes in the country.
Its second quarter sales more than doubled from the same period in 2015, to 6,966.
“Lincoln will continue to attract China’s new generation of luxury customers as we consistently deliver the customized services of the Lincoln Way even as we expand our dealership network,” said Amy Marentic, president of Lincoln China. “In addition, with two new sedans launching this year, we are confident that we have the elegant, dynamic and progressive Lincoln vehicle to fit the desires of our customers.”
Ford President and CEO Mark Fields and Lincoln President Kumar Galhotra have said the brand will open 60 dealerships in 50 Chinese cities by the end of the year.
Lincoln sells the MKZ, MKX, MKC and Navigator SUV in China. It will introduce a flagship Continental sedan there later this year.
Fields has said China could overtake North America as Lincoln’s biggest market. The company is considering building vehicles there, according to a June Bloomberg report.
In North America, Lincoln sales are up 13 percent through the first half of the year even as the overall luxury segment is down about 2 percent. The brand says its 2016 growth in the U.S. is coming from areas that include Boston, New Jersey, New York, California and Florida.