Ford to unveil new Fiesta subcompact on Tuesday

Michael Wayland
The Detroit News

Ford Motor Co. on Tuesday will unveil its new Ford Fiesta during one of the automakers special “Go Further” events in Cologne, Germany.

Taking the wraps off the subcompact car will be Ford President and CEO Mark Fields and Ford of Europe Executive Vice President and President Jim Farley.

“The new Fiesta will be our best expression of Ford — lovable fun, sporty to drive and with an unmatched personality true to the spirit of the iconic small car that has delighted generations of customers for the past 40 years,” Farley said in a statement.

During the event, Ford says it also will announce details on its “Smart Mobility strategy, fuel-saving technology news, and reveal new commercial vehicles.”

Ford in recent years has used “Go Further” events to outline new strategies for the company as well as unveil new vehicles. The event will be livestreamed starting at 2 p.m. Tuesday through Ford Europe’s YouTube channel.

About 2,500 dealers, employees and media are expected to attend the event, which is taking place at the company’s W-Halle inside the Niehl, Cologne manufacturing facility — one of several assembly plants for the current Fiesta.

Ford did not announce any details of the vehicle or its production plans for the car. For the U.S., the car is currently imported from Ford’s Cuautitlan Stamping and Assembly Plant in Mexico.

Ford Fiesta sales in the U.S. were down 26.6 percent through October, as consumer preference continues to shift toward larger, more-capable crossovers and SUVs.

Autodata Corp. reports U.S. passenger car sales heading into the final months of the year were down 8.9 percent through October, including a 14.1 percent decline in Ford’s car sales.

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Twitter: @MikeWayland