Ford sets pricing for 2019 Ranger revival

Ford Motor Co.'s revival of the Ranger in 2019 will have a starting cost of $25,395, including delivery charges.

That's the price for the XL 4X2 SuperCab with a 6-foot box, the base model for the 2019 Ranger. The Blue Oval's midsize pickup will top out close to $40,000 on the 4X4 SuperCrew Lariat with a 5-foot box.

The 2019 Ford Ranger is introduced in Detroit.

The Ranger will compete with the Chevrolet Colorado, which starts at $20,500; the GMC Canyon, which starts at $21,400; the Nissan Frontier, which starts nearly $19,000; the Toyota Tacoma, which starts at $25,400; and the Honda Ridgeline, which starts at nearly $30,000; An unnamed midsize Ram pickup will also be introduced within a few years.

The Ranger's starting price is about $2,300 lower than the roughly $27,705 starting price for a full-size F-150, though Ford currently has full-size trucks that can cost more than $90,000.

All of the model and trim options for the 2019 Ford Ranger include:

The 2019 Ford Ranger STX FX4 SuperCab

4x2 SuperCab

XL with 6’ Box:           $25,395

XLT with 6’ Box:         $29,035

Lariat with 6’ Box:      $33,305

4x4 SuperCab

XL with 6’ Box:           $29,555

XLT with 6’ Box:         $33,035

Lariat with 6’ Box:      $37,305

The 2019 Ford Ranger Lariat Sport SuperCrew

4x2 SuperCrew

XL with 5’ Box:           $27,615        

XLT with 5’ Box:         $31,210

Lariat with 5’ Box:      $35,480

4x4 SuperCrew

XL with 5’ Box:           $31,775

XLT with 5’ Box:         $35,210

Lariat with 5’ Box:      $39,480    

All prices include $1,095 for destination and delivery.                         

Ford has said the Ranger's going to be packed with technology. That is intended to set the truck apart from its competition from foreign and domestic automakers that have had midsize trucks out for years.

The reveal of the Ranger came at the Detroit auto show, as the Detroit Three entered into a battle of full-size trucks between the F-Series, General Motors Co.'s Silverado, and Fiat Chrysler Automobiles N.V.'s Ram 1500.


Twitter: @Ian_Thibodeau, @NoraNaughton