Ford sets pricing for 2019 Ranger revival
Ford Motor Co.'s revival of the Ranger in 2019 will have a starting cost of $25,395, including delivery charges.
That's the price for the XL 4X2 SuperCab with a 6-foot box, the base model for the 2019 Ranger. The Blue Oval's midsize pickup will top out close to $40,000 on the 4X4 SuperCrew Lariat with a 5-foot box.
The Ranger will compete with the Chevrolet Colorado, which starts at $20,500; the GMC Canyon, which starts at $21,400; the Nissan Frontier, which starts nearly $19,000; the Toyota Tacoma, which starts at $25,400; and the Honda Ridgeline, which starts at nearly $30,000; An unnamed midsize Ram pickup will also be introduced within a few years.
The Ranger's starting price is about $2,300 lower than the roughly $27,705 starting price for a full-size F-150, though Ford currently has full-size trucks that can cost more than $90,000.
All of the model and trim options for the 2019 Ford Ranger include:
XL with 6’ Box: $25,395
XLT with 6’ Box: $29,035
Lariat with 6’ Box: $33,305
XL with 6’ Box: $29,555
XLT with 6’ Box: $33,035
Lariat with 6’ Box: $37,305
XL with 5’ Box: $27,615
XLT with 5’ Box: $31,210
Lariat with 5’ Box: $35,480
XL with 5’ Box: $31,775
XLT with 5’ Box: $35,210
Lariat with 5’ Box: $39,480
All prices include $1,095 for destination and delivery.
Ford has said the Ranger's going to be packed with technology. That is intended to set the truck apart from its competition from foreign and domestic automakers that have had midsize trucks out for years.
The reveal of the Ranger came at the Detroit auto show, as the Detroit Three entered into a battle of full-size trucks between the F-Series, General Motors Co.'s Silverado, and Fiat Chrysler Automobiles N.V.'s Ram 1500.
Twitter: @Ian_Thibodeau, @NoraNaughton