New Honda Ridgeline, Acura Precision Concept to debut at Detroit auto show
American Honda Motor Co. Inc. said Friday it will reveal its new 2017 Honda Ridgeline midsize pickup and the Acura Precision Concept next month at the 2016 North American International Auto Show in Detroit.
The Japanese automaker said the Ridgeline will be revealed at 1:15 p.m. Monday, Jan. 11. Fans can watch a livestream on Honda’s YouTube channel, youtube.com/user/Honda.
“We developed this new Honda Ridgeline to offer something new and fundamentally better-suited to the way many buyers use their truck,” Jeff Conrad, senior vice president and general manager of the Honda Division, said in a statement. “Ridgeline will deliver everything you’d expect in a Honda from incredible packaging and fuel-efficiency to top safety technologies and innovative, segment-first features.”
The Ridgeline was designed and developed at Honda’s Torrance, California, design studios and at its new-vehicle development center in Raymond, Ohio. It goes on sale in the first half of 2016 and will be built in Lincoln, Alabama.
Honda debuted the first-generation Ridgeline, a sport-utility truck built on a unibody frame, in 2005 at the Detroit auto show. The Ridgeline, with a short pickup bed and features such as a dual-action tailgate and in-bed trunk, was produced beginning in 2005 as a 2006 model through mid-2014. U.S. sales peaked above 50,000 in 2006, but fell sharply thereafter. Honda said in December 2013 that it would debut an all-new Ridgeline within two years.
Honda also announced Friday it will showcase the 2017 Ridgeline in a 60-second TV spot during Super Bowl 50 on Feb. 7, 2016. Honda said the ad will air during the third quarter of the game and the brand hopes to reach an audience of some 100 million viewers.
“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” Conrad said in a statement. “Super Bowl 50 is the right time and the right venue to communicate Honda’s continued leadership in light trucks.”
Also for the Detroit auto show, Acura will show its Precision Concept during an 8 a.m. news conference Tuesday, Jan. 12. The brand said the concept will show the direction of future Acura design. The Precision Concept was created in the Acura Design Studio in California.
“It is our intention to more strongly express performance through design and the Acura Precision Concept will serve as the inspiration for the styling and proportion of the next-generation of Acura vehicles, especially for our sedans,” Dave Marek, global creative director of Acura, said in a statement.
Acura sales are up 6.9 percent through November this year. The brand is expecting to post its fourth straight year of sales growth in the U.S. and its best sales year since 2007.