2016 Camaro to be unveiled on Belle Isle in May
Detroit — The 2016 Chevrolet Camaro will be unveiled on Belle Isle in May during a day-long event that features a "Camaro Museum" and hot-lap rides around the island's Grand Prix course.
The sixth-generation Camaro will be revealed May 16 on the 982-acre island that's home to the Chevrolet Detroit Belle Isle Grand Prix. The Grand Prix this year runs from May 29-31.
General Motors Co. expects about 1,000 people to attend the Camaro unveiling. Registration for the event is now closed to fans after "overwhelming demand," according to the automaker.
"This will be an event Camaro fans will not want to miss," Todd Christensen, Camaro marketing manager, said in a statement. "This is only the sixth time we have introduced an all-new Camaro. We wanted to share the moment with the customers and fans who have helped make Camaro both America's favorite performance car for the past five years, and a cultural icon since 1967."
Prior to the reveal, fans can visit the "Camaro Museum" display of the most significant vehicles in the brand's history. The island's Grand Prix course also will be available for rides in the 2015 Camaro Z/28.
Fans also will get the opportunity to meet-and-greet with Camaro designers and engineers.
The sixth-generation Camaro will be built at GM's Lansing Grand River Assembly Plant. GM is shifting production this year of the rear-wheel muscle car from its Oshawa Assembly Plant to Lansing Grand River where GM also builds rear-wheel drive Cadillac ATS and CTS.
Camaro sales through February are up 3.8 percent this year, with 11,364 sold. Last year, GM sold 86,297 Camaros, up 7.1 percent from 2013.
Staff Writer Melissa Burden contributed.