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General Motors Co.’s Chevrolet brand Friday said its sixth-generation 2016 Chevy Camaro will start about $2,000 higher than its current entry, with the 1LT model beginning at $26,695. The more powerful 2016 Camaro SS starts at $37,295 for the 1SS trim. Both prices include destination.

Chevy also announced a new online accessories visualizer for the Gen 6 Camaro muscle car that can help customers get a sense of what some personalized accessories, including 10 exterior and five interior colors, different wheels, stripe packages and other options, would look like on the car. It’s available at www.chevrolet.com/2016-camaro.

“The all-new 2016 Camaro builds on what made the Camaro the segment leader for five years,” Todd Christensen, Camaro marketing manager, said in a statement. “The all-new Camaro will reset the bar in the segment with even greater levels of performance, new technologies not found on any other car in the segment, and more choices that enable customers to take personalization farther than ever before.”

Chevy is hoping its latest offering will boost sales. Camaro sales are down 11.6 percent so far this year through July to 50,062 sales, while Ford Motor Co.’s new Mustang has gained sales. Mustang has a strong lead over the Camaro this year for the sales crown as its sales through July of 76,772 are up more than 51 percent.

The 2016 Camaro is lighter by more than 200 pounds, has a new architecture, front and rear suspensions, new interior and three new engines. It offers more technology and performance than the previous version. The muscle car now comes standard with a new 2-liter, turbocharged four-cylinder that delivers 275 horsepower and more than 30 miles per gallon fuel economy on the highway. V-6 and V-8 engines also are available.

The Gen 6 Camaro will be available in coupe and convertible, the LT and SS models and four trim levels of 1LT, 2LT, 1SS and 2SS.

Chevy will offer the RS package on LT models. It includes 20-inch aluminum wheels, a rear spoiler, RS badging in the grille and upgraded headlights and taillamps.

The automaker revealed the 2016 Camaro in May at a special event for hundreds of Camaro owners, fans and media on Belle Isle.

GM is building the new Camaro at its Lansing Grand River Assembly Plant, shifting production from GM’s Oshawa Assembly in Ontario. Chevy said coupe V-6 and V-8 models will be in dealerships by the end of the year and convertible models and 2-liter turbos will hit showrooms in the first quarter next year.

mburden@detroitnews.com

(313) 222-2319

Twitter.com/MBurden_DN

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