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General Motors Co. Chief Executive Officer Mary Barra will be a keynote speaker at the 2016 CES in Las Vegas, show organizers said Thursday.

The Detroit automaker’s top executive will speak at 1 p.m. Jan. 6. The trade show runs Jan. 6-9.

“GM is driving innovation in the automotive sector, with an attractive approach to enhance the driver experience while keeping vehicles safe, affordable and consumer-friendly,” Gary Shapiro, president and CEO, Consumer Electronics Association, said in a statement. “We are thrilled that Mary will take the keynote stage at CES, further verifying the great synergy between cars and connectivity, and confirming CES’ position as the global platform for innovation.”

Barra will talk about how GM is “redefining personal mobility,” she said on Twitter.

The show has had an increasing automotive presence in recent years. This upcoming show will feature 115 automotive technology companies, including nine automakers who will take up 200,000 net square feet of floor space.

In total, the show will feature 3,600 companies and is expected to draw more than 150,000 attendees. About 168,000 people attended last year’s show, and organizers said they are purposely trying to reduce that number.

Netflix CEO Reed Hastings will deliver another keynote address on Jan 6. Other speakers include Robert Kyncl, chief business officer of YouTube and Brian Krzanich, CEO of Intel Corp.

mmartinez@detroitnews.com

(313) 222-2401

Twitter.com/MikeMartinez_DN

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