Chevrolet adds Midnight Edition for ’16 Trax
General Motors Co.’s Chevrolet brand will add a special Midnight Edition to the popular Trax subcompact crossover for the 2016 model year.
The 2016 Trax Midnight Edition, which features blacked-out styling, is based on the LTZ trim and includes features such as black wheels, bezels, door handles and a black rear license plate applique. On the inside, seats are trimmed with gray accents.
The Trax Midnight edition package adds $500 to the SUV’s $26,125 sticker price and it goes on sale in late February. The brand is planning to produce about 1,000 of them, a Chevrolet spokeswoman said.
“Introduced just a year ago, the Trax has quickly become an important vehicle for Chevrolet, bringing in new, younger and more female buyers to the brand,” Betsy Flegg, senior marketing manager of Chevrolet crossovers, said in a statement. “The small SUV segment is the fastest growing in the industry and models such as the new Trax Midnight Edition provides customers an expressive option.”
The Trax has been a strong seller for the Chevy brand, selling 57,707 in the first 11 months of the year. Chevy says the Trax is the second-biggest seller in the segment and has an almost 20 percent market share.
Chevy introduced the Trax in 2012, but initially decided not to bring it to the U.S. because the company didn’t want it to compete with the Buick Encore and the bigger Chevy Equinox crossover. But sales of crossovers, especially small ones, have soared and the Trax went on sale here in January.
Chevy also offers a Midnight Edition on the Impala sedan and Silverado and Colorado pickups.