Cadillac taps BMW North America exec for sales job

Melissa Burden
The Detroit News

General Motors Co.’s Cadillac brand has named a new vice president of sales operations, landing a new executive from the competitor BMW brand.

Cadillac says Dan Creed will lead sales and service for Cadillac in North America effective Saturday. He will be responsible for developing and executing retail sales and strategies around customer experience.

“Dan has a solid track record in the luxury sector and will provide valuable input to the crafting of Cadillac’s sales and service strategy,” Cadillac President Johan de Nysschen said in a statement. “As a member of the Cadillac leadership team, I look forward to partnering with Dan as we continue to elevate our brand experience within the premium automotive sector.”

The brand, with its new global headquarters in New York City, has been hiring and attracting new talent from across the luxury industry, including autos.

Creed joins the luxury brand from BMW North America LLC. There, Creed most recently was the company’s eastern region vice president and oversaw 95 dealers; he also held senior leadership jobs in marketing and aftersales for BMW North America’s southern region and previously held sales and marketing roles for BMW Canada Inc.

He replaces Jim Bunnell, whom Cadillac said is moving to another executive job within GM North America. Bunnell held the job since Oct. 1, 2014.

The luxury brand’s global sales rose 7.5 percent last year to 277,868 vehicles. U.S. sales inched up 2.6 percent to 175,267 vehicles and sales in China totaled 79,779, up 17 percent. The company said it finished the year with an average U.S. sales price of more than $51,000, the second highest amount among full-line luxury brands.

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