Chevy to launch Silverado Realtree special edition

Melissa Burden
The Detroit News

General Motors Co.’s Chevrolet brand said Tuesday it will offer the 2016 Silverado Realtree special edition truck this spring, an outdoors-inspired truck with camo graphics from camo hunting gear company Realtree.

Chevrolet teamed up with camo hunting gear company Realtree and Michael Waddell – the star of Outdoor Channel’s The Bone Collector – to collaborate on the ultimate outdoor adventure vehicle.

The Realtree special edition is available on the Silverado 1500 LTZ Z71 crew cab pickup and features Realtree camo graphics on the hood, tailgate and driver’s side door, plus a Realtree logo that is embroidered on the headrests of the front seats. The interior also includes other Realtree camo logos and graphics.

The new Realtree Edition package is offered on Silverado 1500 LTZ Z71 crew cab models and includes exterior camo graphics and the Realtree logo embroidered on the front-seat headrests. Additionally, interior attributes feature the Realtree camo logo and graphics.

Chevy showed a concept Silverado Realtree Bone Collector truck in November at the automotive specialty products SEMA Show in Las Vegas, where the bow-tie brand said it received “overwhelming response from truck and outdoor enthusiasts.” It debuted the production version at the SHOT (Shooting, Hunting and Outdoor Trade) Show in Las Vegas.

“The capability of Chevy trucks has always enabled customers to go where they want to go and that’s the inspiration for the new Silverado Realtree edition,” Sandor Piszar, director of Chevrolet truck marketing, said in a statement. “Personalized for the outdoorsman, this great-looking, very capable Silverado offers another choice for customers looking for a truck with style, capability and dependability.”

The special edition truck also includes a blackout trim package with black bow ties, off-road assist steps, 20-inch wheels and all-terrain tires.

Pricing on the Silverado Realtree special edition has not been announced.

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