Giants’ receiver, ‘Gone Girl’ actress star in Buick’s Super Bowl ad
Buick has tapped New York Giants wide receiver Odell Beckham Jr. and actress/model Emily Ratajkowski to star in the brand’s first Super Bowl commercial.
The 30-second spot — scheduled to air Feb. 7 during Super Bowl 50 — features Buick’s all-new Cascada luxury convertible that recently started arriving in dealerships.
The General Motors Co. brand released little information Tuesday about the ad besides the talent and that it is part of its “Experience the New Buick” ad campaign.
“Super Bowl 50 represents a perfect opportunity for us to showcase our newest vehicles in a spot that delivers a mix of light-hearted humor and star-power to a global audience of millions of consumers,” Duncan Aldred, vice president of global Buick sales, service and marketing, said in a statement.
Stuart Fowle, a Buick spokesman, said the brand does not have plans to tease or release the ad before its Super Bowl debut.
Beckham Jr. and Ratajkowski (“Gone Girl”) said they were excited to co-star in the spot.
“I got to combine my love of sports, cars and fashion, while checking off a bucket list item — being in a Super Bowl commercial,” Ratajkowski said in a statement.
Ads for this year’s Super Bowl between the Carolina Panthers and Denver Broncos are running at a reported $5 million per 30-second spot — the most expensive airtime in TV history. Last year, Super Bowl XLIX drew a record 114.4 million viewers, according to the Nielsen television ratings service.
Buick is one of several automakers expected to advertise during this year’s Super Bowl.
In 2015, Fiat Chrysler was the only Detroit automaker to advertise during the Super Bowl. It aired three ads. Although GM didn’t advertise during the 2015 game, its Chevrolet brand did surprise viewers with an ad titled “Blackout” that ran immediately before the big game.