GM, KBB launch online shopping for used cars

Michael Wayland
The Detroit News

General Motors Co. has teamed up with Kelley Blue Book to provide customers online shopping for the automaker’s “Factory Pre-Owned Collection” of used vehicles.

The companies on Tuesday announced a new website — — that includes a KBB Fair Market Range, which provides what a consumer can reasonably expect to pay this week in their area for a vehicle configured with similar specification and mileage, excluding tax, title and fees.

GM’s Factory Pre-Owned Collection is a nationwide inventory of former Buick, Cadillac, Chevrolet and GMC company cars, lease or rental vehicles — all with fewer than 37,000 miles. Each vehicle has been checked to provide close-up photos of dings or dents. There are almost 43,000 vehicles currently available online.

GM is the first automaker to offer this online service and joins a handful of companies selling pre-owned vehicles online, according to KBB.

“Businesses today are focusing more and more on e-commerce and the auto industry is no exception, so it was a natural fit to work with GM to bring this valuable tool to their dealers and consumers for pricing information,” said Dan Ingle, KBB vice president of valuations, industry solutions and international.

After choosing a participating GM dealer, shoppers reserve their vehicle using a “Shop-Click-Drive” experience from GM, finalize their purchase and take delivery of the vehicle from the dealer they selected in their area.

The vehicles are backed by the manufacturer to include a limited-extended factory warranty, maintenance plan, roadside assistance and a three-month trial of Sirius XM radio. After delivery, consumers have three days or 150 miles to exchange the vehicle if they don’t like it.

“GM knows that many of our customers want to use the Internet to save time and simplify the process of shopping for a used vehicle,” said GM Vice President of U.S. Sales and Service Steve Hill.

Research from Autotrader, a KBB affiliate, found that consumers are increasingly turning to third-party websites during car shopping, and want more options for car-buying online.

According to the 2015 Autotrader Car Buyer of the Future study, nearly three-fourths of people surveyed would prefer to complete the credit application and financing paperwork online. Those results were attributed to 72 percent of people wanting to save time at the dealership, and 71 percent of people wanting less pressure while filling out paperwork.

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