Buy a Chevy, lap Daytona
Ever wanted to take few hot laps around Daytona’s epic tri-oval like Dale Jr.? Your ship has come in. Make that your Chevy.
Beginning in late 2016, General Motors Co. will offer a car delivery experience at the famed Florida Super Speedway west of Daytona Beach that will allow buyers to pick up their new Chevy then take it on track. Accelerate your new Camaro under the starter’s stand. Flog your shiny Corvette down the half-mile long back straight. Dance your V-8-powered SS around Turn 3’s 31-degree banking.
The experience builds on Corvette’s successful buying experience at its Bowling Green assembly plant — but the Daytona experience will be open to more Chevy buyers. Adjacent to Gatorade Victory Lane in Daytona’s infield, Chevrolet has constructed a special “Delivery Center” where buyers can pick up their cars after placing their order through a local U.S. Chevy dealer. The experience will come as a priced option on select models (details are still being finalized).
“We are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer,” said GM North America President Alan Batey. “Like driving your first miles in your new vehicle at the famed Daytona International Speedway.”
In addition to the hot laps, buyers will a get a tour of the Speedway’s 500-acre grounds, a keepsake to remember the experience, and validation that the car was delivered and driven around the famed track.
“The Chevrolet Delivery Center is the type of elevated experience that guests visiting Daytona expect,” added Daytona International Speedway president Joie Chitwood III. “We’re looking forward to witnessing that first delivery later this year.”
For an extra $990, Corvette buyers can take delivery of their new car at the National Corvette Museum in Bowling Green, Kentucky — then take a private tour of the plant where the iconic sports car is assembled. But the Daytona experience will also immerse consumers in one of the cathedrals of motorsport.
Daytona has long been important to Chevrolet as a showcase for the brand’s performance capabilities. Corvette this year finished a dominant 1-2 in the GTLM class, besting Ferrari, Porsche and Ford. Chevy will also compete in the Daytona 500 this weekend — “The Great American Race” — against Ford and Toyota entries in a 500-mile marathon that kicks off the 33-race NASCAR Sprint Cup series. This year, Chevy’s drivers will include household names like Dale Earnhardt Jr., Kevin Harvick and 2015 NASCAR champion Kurt Busch.
Chevrolet is also a founding partner of Daytona’s Rising redevelopment project — a massive $400 million investment that has transformed the front stands into a kind of motorsports stadium, complete with premium amenities and attractions. The attractions include 20,000 square feet of new Chevy vehicles displays stacked over three concourse levels.
“Chevrolet’s commitment to racing originated more than a century ago with Louis Chevrolet and remains strong today,” said Batey.
Henry Payne is auto critic for The Detroit News. Email him at email@example.com. Follow him on Twitter @HenryEPayne.