Chevrolet renews Major League Baseball sponsorship

Michael Martinez
The Detroit News

General Motors Co.’s Chevrolet brand will once again be the official vehicle of Major League Baseball.

The brand on Thursday announced it has renewed its sponsorship with MLB, a title its held since 2005. In addition, Chevy also is becoming the official automotive sponsor of MLB and USA Baseball’s Play Ball initiative.

The sponsorship is for multiple years, Chevrolet says, and representatives from the car company will continue to present major MLB awards including both the All-Star and World Series MVP trophies. Details of the sponsorship cost were not disclosed.

“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” Paul Edwards, U.S. vice president of Chevrolet marketing, said in a statement.

Chevy has been supporting youth baseball since 2006 and has donated more than 90,000 equipment kits and has renovated 9,400 parks. The bow-tie brand said that work has had an impact on more than 5.2 million children across the country.

“Baseball helps kids develop, connect with each other, and learn sportsmanship; and it ultimately brings families and communities together,” Edwards said in a statement.

mmartinez@detroitnews.com

(313) 222-2401

Twitter.com/MikeMartinez_DN