GM’s Maven car-sharing expanding to Boston, D.C.

Melissa Burden
The Detroit News

General Motors Co. said Thursday it is expanding its Maven personal mobility brand, adding car-sharing services in Boston and Washington, D.C., this summer.

The Detroit automaker, which launched Maven earlier this year in Ann Arbor, also expanded within the past few weeks to Chicago and serves residential customers in certain apartment buildings in New York City.

The service allows registered users to locate and reserve vehicles to borrow by the hour or day through the Maven smartphone app. Insurance and gasoline are included in the rental, and users also unlock vehicle doors and start the car through the app. Maven has more than 1,300 users in Ann Arbor and is available to more than 5,000 people in New York City and Chicago.

In Chicago, Maven has grown to 30 Chevrolet, Cadillac and Buick vehicles at more than 15 sites. Maven users there also can have a vehicle delivered to them through a partnership with on-demand valet ZIRX Mobility Services. Maven+, a residential car-sharing program, also offers vehicles available for car-sharing to residents of the Aqua high-rise in the Lakeshore East neighborhood.

In Washington, D.C., Maven+ will be available to residents of the Hepburn, a 195-unit luxury apartment complex opening next month. The citywide Maven car-sharing will be available by the end of June and both Maven+ and Maven citywide car-sharing will arrive in Boston this summer, GM said.

“Whether it’s driving to land the perfect job, meeting friends for a fun weekend or exploring the city, Maven enables our members to access transportation how they want it, when they want it,” Julia Steyn, GM vice president of urban mobility and Maven, said in a statement. “As we continue to expand into key cities, more customers will see how Maven can provide next-gen freedom by seamlessly connecting them with people and places that matter.”

The automaker said it is using its own campuses for car-sharing programs and tests to help create future shared mobility services. It has a peer-to-peer car-sharing pilot at the Warren Tech Center and a car sharing service at GM’s Brazil headquarters. The Maven unit within GM has grown to more than 50 employees.

Many automakers are branching out into the mobility and car-sharing space as a way to serve more customers who opt now not to have a car.

Since launching earlier this year, Maven customers and Lyft Inc. drivers who use the Express Drive service have driven more than 1 million miles, GM said. In March, the company and Lyft launched the Chicago Express Drive short-term rental program through Maven. Lyft ride-sharing drivers can rent Chevy Equinox crossovers for $99 a week; the service has grown to more than 200 vehicles, GM said, and the Express Drive service also is expanding to Boston, Baltimore and Washington, D.C., by year’s end.

GM in January announced it was investing $500 million into Lyft, gaining a 9 percent stake in the company and GM’s President Dan Ammann a seat on the Lyft board. The two companies are working to develop a fleet of self-driving Chevrolet Bolt EVs that could be used for ride-hailing services.

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