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Buick owners won’t have to miss a moment of the NCAA men’s and women’s college basketball tournaments.

General Motors Co.’s premium brand is helping customers stream the game on the go by offering a free month of Wi-Fi for U.S. owners of Buick vehicles equipped with OnStar 4G LTE Wi-Fi for the duration of March Madness.

Buick is also launching an NCAA Tournament app that allows drivers to listen to live audio feeds of March Madness action while driving. The app will be available during the NCAA Tournament on Buick vehicles that come with the Shop icon on their infotainment system. The app requires an active Wi-Fi connection.

“Buick owners live an active lifestyle and value staying connected,” Phil Brook, vice president of Buick and GMC marketing, said in a Monday statement. “By offering a free month of unlimited in-vehicle Wi-Fi data to eligible customers during March Madness, we’re helping ensure fans don’t miss out on any of the excitement.”

Buick has long been a sponsor of the March Madness tournament.

Customers can opt in to the free, unlimited 4G LTE data offer from March 12 through March 16. The free data lasts for 30 days, lasting well through the Division I men’s and women’s tournaments, which end with championship games at the beginning of April.

Buick offers vehicles with a Wi-Fi hotspot for model year 2015 and newer and model year 2016 and newer for Enclave owners, as long as they’ve agreed to OnStar terms and conditions.

NNaughton@detroitnews.com

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