$112,595 Edition 1 Hummer sold out in 10 minutes, GMC says
Detroit — Edition 1 of the new all-electric Hummer coming late next year sold out in 10 minutes after its October virtual debut, GMC said Tuesday.
General Motors Co. wouldn't specify how many Edition 1 Hummers it sold, but Duncan Aldred, vice president for global GMC, said: "It's fair to say that the the first edition is highly sought after ... because of a combination of it being the top of the line in terms of features and capability, but also being the first available vehicle — and what we've seen is clearly the customers want the vehicle just as soon as possible."
The automaker unveiled the $112,595 Edition 1 of the Hummer EV in October. The Hummer is now at GM's Milford Proving Grounds for more testing and will get a trip to northern Michigan to take on winter roads, the automaker said.
GM is launching production of the 2022 GMC Hummer EV in late 2021 at Factory Zero Detroit-Hamtramck Assembly Center. The Hummer, which GMC unveiled in October, was developed in 26 months — down from about an average of 50 months.
The Hummer EV has a crab mode for diagonal movement in challenging terrain, an open-air roof, and has a claimed 350-mile range on a single charge and a 3.0-second 0-60 sprint when equipped with three electric motors. GM claims the Hummer EV will generate the equivalent of 1,000 horsepower and deliver 11,500 pound-feet of torque.
On the Hummer EV Edition 1, customers will get GM's semi-autonomous Super Cruise, a 13.4-inch-diagonal infotainment screen and 12.3-inch-diagonal driver-information center display.
GM said it will offer a $99,995 version next fall, an $89,995 version in spring 2023, and a $79,995 version in spring 2024.
The Hummer is the first electric vehicle for GMC's modern lineup, which means that to sell it dealers will have to make some adjustments. Unlike Cadillac, GMC dealers aren't forced to transition to sell the electric Hummer. It's been reported that about 17% of Cadillac's 880 dealers took a buyout from Cadillac instead of spending about $200,000 to update their dealerships for electric vehicle sales. Cadillac is GM's flagship electric vehicle brand.
GMC will not be offering a buyout program for dealers that do not wish to sell electric vehicles, Aldred said. GMC dealers do have to sign a participation agreement to sell the Hummer EV. GMC didn't provide an estimated cost for dealership updates.
"It is optional for each and every dealer," Aldred said. "There are various things that need to be achieved by the dealers in terms of tooling and training, etc., which you'd expect from a vehicle of this nature."
GMC has 1,695 dealers. How many have signed an agreement to sell the Hummer EV was not released.
LaFontaine Automotive Group with GMC Buick dealerships in Highland, Lansing and Ann Arbor has between 60 and 80 reservations for the Hummer at the three dealerships, said Bob Simmons, executive manager for the auto group who oversees the dealerships. To make way for the Hummer's arrival, Simmons said each dealership will require about a $200,000 investment.
"It's actually the way that the market's going, so we can't we can't lose the opportunity," Simmons said. " And it's paid off. We've already had many orders that we've taken."
The transition to electric Simmons says is "a great move."
"There's a lot of EV competition out there and I really think that GMC now will have probably the leader in the Hummer. It's exciting. The buzz is crazy, so we're excited about it."