Ford teases crossover EV inspired by Mustang
Ford Motor Co. on Thursday launched a blog to chronicle the development of the company's newest take on an all-electric vehicle — an unnamed crossover inspired by the Mustang that's expected to launch by 2020.
The company's first post on its Live Electric Medium.com page gives a glimpse of the rear end of the battery-electric vehicle. It has the unmistakable Mustang tail lights, and the company is targeting a 300-mile range.
In a video at the 2018 Detroit auto show, Ford teased the "performance" electric vehicle with the Mach 1 name made famous on the 1969 Mustang, though President of Global Markets Jim Farley said in August that the company hasn't made a decision on the name.
The utility vehicle will be first new Ford vehicle to be completely molded by CEO Jim Hackett and his vision of the company. Promoted to the head job in May 2017, he is wrestling with plans for new products that were too far along in the process to ditch or change drastically as he pushes the Blue Oval to make vehicles consumers want, or that move Ford ahead.
"Our business has relatively long lead times," Hau Thai-Tang, Ford vice president of product development and purchasing, told The Detroit News in a recent interview. "The products that he will actually influence with his input, his strategy, won't start to hit the market for another two or three years.
"The most compelling one is our battery-electric vehicle. That's one that clearly has his stamp on it. He's played a very pivotal role in terms of how we're positioning the vehicle, the way we go about designing it... it certainly embodies his vision.
It will be the first of 16 fully electric vehicles to launch by 2022. Paired with new hybrids expected in the same time frame, Ford is targeting 40 hybrid or battery-powered vehicles by 2022, and the company plans to spend $11 billion to get there.
Darren Palmer, Ford's Team Edison global product development director, wrote in the blog post that Ford moved him from development of the next-generation Mustang to lead the product development on Team Edison.
The team, based in Corktown, works differently, Palmer wrote. Essentially, it embodies the design methods Hackett pushes for by focusing on how people will actually use the new Ford products. That influences interior layout of a vehicle as much as a door handle.
"It’s the shift in mindset that is truly creating change at Ford, and giving license to the team to operate in a completely different way," Palmer wrote.