BMW rolls out $890 E-Scooter

Oliver Sachgau
Bloomberg News
Created as part of the first collaboration between the BMW Group and Micro, the adjustable BMW City Scooter allows the rider to take it with them everywhere thanks to its triple-secured folding and locking mechanism

After adding the full-size X7 sport utility vehicle this year, BMW AG is getting into a much tinier category — an $890 electric scooter similar to those offered by sharing services Bird Rides Inc. and LimeBike.

In keeping with BMW targeting premium customers, the scooter costs more than double the price of comparable models. It weighs just 20 pounds, the company said.

The rollout of electric scooters, which took over American streets in the past few years, has been slow in Europe because of stricter regulation on motorized vehicles. Their use remains illegal in many places, with sharing offerings in London limited to a single closed-off park.

Germany this month passed a law to legalize the scooters on the nation’s streets, clearing the way for more of them to zoom around city centers. The BMW E-Scooter’s speed is limited to 12 miles an hour and was developed together with scooter developer Micro.

And for those too young for the e-scooter, BMW also announced a kid’s version for ages 1-3 — powered purely by toddler feet.