Dodge expanding ‘Roadkill Nights’ for Woodward Dream Cruise
Fiat Chrysler Automobiles NV is promising to bring muscle car-mania back to the Woodward Dream Cruise by significantly expanding its “Roadkill Nights Powered by Dodge.”
The company on Tuesday officially announced the pop-up car festival and drag racing event will return to Pontiac on Aug. 19 — the eve of the Woodward Dream Cruise — and also include a stop at the Kansas Speedway in Kansas City, Kansas, on June 18.
In 2015, more than 10,000 people attended the free event in the parking lot of the Pontiac Silverdome. It included hundreds of classic and custom cars parked in the vacated stadium’s massive parking lot; thrill rides with professional drivers in Dodge Viper SRT and Dodge Charger and Challenger SRT Hellcat models; and hours of drag races.
Few details were given about this year’s event in Metro Detroit, but Dodge and SRT boss Tim Kuniskis said it will be at a new location and be five times larger than the first-ever event in 2015.
“Do not miss Dream Cruise this year,” Kuniskis, Fiat Chrysler’s head of passenger car brands for North America, told The Detroit News on the sidelines of the New York International Auto Show earlier this year. “We’re doing a really, really cool event. It will be five times the size.”
Kuniskis and a company spokesperson both declined to comment on the new location, but the Tuesday announcement says the event will stay in Pontiac.
The drag racing, thrill rides and muscle cars are all expected to return for this year’s event “bigger and better” than last year, according to Kuniskis.
One of the main draws for last year’s event included consumers being allowed to competitively drag race on a custom-built one-eighth-mile strip, followed by a drag racing competition that awarded the owner of the fastest vehicle a 707-horsepower Hellcat engine with transmission and wiring harness.
“It was a huge, huge success,” Kuniskis said. “This is not supposed to be a Dodge event. This is supposed to be a celebration of performance cars. No matter what you drive, if you’re into performance cars, come and celebrate that with us.
“Now that, of course, has some natural bleed over because I want the competitive drivers and owners to come and say, ‘hey your brand’s cool, you’ve got great stuff.’ ”
This year, TEN: The Enthusiast Network – which publishes magazines like Hot Rod and Motor Trend – is giving away cash prizes to drivers of Dodge cars who finish in first-, second-, third- and fourth-place at each event.