Woodward Dream Cruise FAQ

Woodward Dream Cruise staff

What is the Woodward Dream Cruise?

Spectators of the Woodward Dream Cruise watch as cars drive by near 11 Mile in Royal Oak.

The Woodward Dream Cruise is the world’s largest one-day celebration of classic car culture that attracts over 1 million visitors, and more than 40,000 muscle cars, street rods, custom, collector and special interest vehicles.

When is the Woodward Dream Cruise?

The Woodward Dream Cruise takes place each year on the third Saturday in August. This year, the 23rd Annual Woodward Dream Cruise will be held on Saturday, August 19, 2017. It runs between 9 a.m. and 9 p.m.

Where is the Woodward Dream Cruise held?

The Dream Cruise takes place along a 16-mile stretch on the historical  Woodward Avenue through nine host communities including Berkley, Birmingham, Bloomfield Hills, Bloomfield Township, Ferndale, Huntington Woods, Pleasant Ridge, Pontiac and Royal Oak, in Southeast Michigan.

Why is the Woodward Dream Cruise held?

The Dream Cruise started as a fundraiser for a soccer field in Ferndale in 1995. In just a few short years, it has evolved into the world’s largest one-day automotive event. Spectators and cruisers travel to Metro Detroit, the birthplace of the American automobile, to demonstrate and participate in an event that celebrates an ongoing love affair with the automobile.

Is there a cost to attend the event?

There are no fees to cruise in the event or to watch. Anyone can participate although, those not driving a classic car are asked to stay out of the two right lanes nearest to the curb.

Where should I park?

The Woodward Dream Cruise is a spectacular experience to drive, or, merely watch and marvel from the sidelines. Public parking is available along or near the cruise route.

Where can I stay?

Click here to see a list of official Woodward Dream Cruise hotel sponsors.

Public Safety Information

The Woodward Dream Cruise is an alcohol-free, family-oriented event. As public safety is paramount, cruisers are asked to obey all rules of the road.

Police departments from each community patrol on foot, horseback and vehicles during the Cruise to ensure a safe and family-friendly environment for everyone. A team of amateur radio operators also serve as additional “eyes and ears” of law enforcement officials along the Cruise route.

Charitable Contribution

Each year, more than 50 local charities benefit from the sale of official Dream Cruise merchandise and refreshments.

How do I become a sponsor of the Woodward Dream Cruise?

To become an official Woodward Dream Cruise sponsor and help support the event, please contact: Marty Pawlusiak,m.pawlusiak@craigmartinsem.com, (248)672-6118

How/where can I purchase Official Dream Cruise merchandise? 

There are three ways to purchase official merchandise:

1. Online by clicking http://www.shopwdc.com

2. At official merchandise locations (locations will be listed closer to the event)

3. At official merchandise booths the day of the event (locations will be listed closer to the event)

How/where can I sell Official Dream Cruise merchandise?

Official merchandise must be purchased through EA Graphics, the official merchandiser for the Woodward Dream Cruise, Inc. For more information please call Rich at (586) 726-1400.