Dodge Roadkill Nights: Everything you need to know

Michael Wayland
The Detroit News

Officials are touting Roadkill Nights Powered by Dodge on the eve of the Woodward Dream Cruise on Friday as a potentially once-in-a-lifetime event that will shut down Woodward for street-legal drag racing.

“I don’t know if this is ever going to happen again,” Dodge boss Tim Kuniskis told media when unveiling two special-edition muscle cars Tuesday along Woodward. “Quite honestly, it’s amazing that they let us shut down Woodward during Dream Cruise to street race.” Don’t think, ‘Hey, I’m going to go next year.’ This is it. This is the one chance to get up there and be part of history.”

This is the second year for the event, which attracted more than 10,000 people to the vacated Pontiac Silverdome parking lot in 2015. This year’s event, according to officials, is expected to draw upwards of 20,000-30,000 people.

The amateur flashlight drag racing will take place on Woodward in front of the newly developed M1 Concourse in Pontiac, with a litany of other events taking place inside the motorsports facility with car condos and a 1.5-mile road course.

Other events include thrill rides with professional drivers in Dodge Viper SRT and Dodge Charger and Challenger SRT Hellcat models, a Show ’n’ Shine car show area, live music, fireworks, food trucks and stunts/exhibitions from YouTube auto show “Roadkill.”

Here’s your full guide to Roadkill Nights Powered by Dodge:

When and where: The event begins at noon and will continue until 10 p.m. at M1 Concourse, 164 South Blvd. W in Pontiac. A free afterglow concert sponsored by Dodge with 80s tribute brand Rockstar will take place from 10 p.m. until midnight.

General admission: The event is free, however organizers advise registering beforehand at http://www.roadkill.com/events/roadkill-nights-at-m1-concourse-in-pontiac-mi-8192016/

Parking: Is officially available at more than a dozen locations, with shuttles ushering visitors to and from the event. Parking costs range from $10 to $35 depending on location. Here’s a map of parking: http://www.roadkill.com/wp-content/uploads/2016/06/Parking-Lot-Map-8-10-2016-v2.pdf

Drag racing: Is expected to occur from about 1-9:30 p.m. Registration is closed, with more than 350 people registering to compete for about $21,000 in cash prizes.

Thrill rides: Dodge thrill rides will take place from noon until 10 p.m. They will give attendees a first-hand feel for what it’s like to be a professional racer. Featured vehicles include Dodge Charger and Challenger SRT Hellcats and the Dodge Viper ACR on drifting course with pro-drivers.

Show ’n’ Shine: More than 1,000 vehicles are registered for the sold out car show.

Gas Monkey: Richard Rawlings of Dallas’ Gas Monkey Garage and the Discovery Channel’s “Fast N’ Loud” TV show also will be at the event.

Other attractions: Attendees will get a chance to feel like a road course driver in a Dodge Viper simulator and check out a collection of new Dodge vehicles on display, including the recently-unveiled 2017 Challenger T/A and 2017 Charger Daytona models. Roadkill stunts and exhibitions will also be featured along with live music, food trucks, premium giveaways and more, including the Dodge Brothers actors from the brand’s television commercials on hand to interact with attendees.

Roadkill: The event is officially being put on by TEN: The Enthusiast Network, and sponsored by Dodge. TEN operates more than 60 websites, 50 annual events and 50 publications, including “Roadkill” — a YouTube automotive series hosted by David Freiburger and Mike Finnegan that also offers a quarterly magazine and a brand-new series “Roadkill Garage,” now available on Motor Trend OnDemand.


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Twitter: @MikeWayland