Podcast: Howes on auto show evolution
The Detroit News
Detroit News Columnist Daniel Howes and Michigan Radio are partners in weekly essays examining what's hot in Michigan business and politics – and what it all means. This week, Howes says that 30 years after Detroit's auto dealers re-imagined their sleepy regional show into an international industry gathering held in the grip of Michigan winters, the show is poised to reinvent itself yet again. Is it too late? Automakers are abandoning auto shows all over the world, preferring to launch new products on their terms, at sites of their choosing, with budgets and messages they control.