Technology helps banks meet consumers online
Orlando, Fla. — Marc Stumbo has not been in a bank in about two years.
The 32-year-old financial analyst said once his bank, Fairwinds Credit Union, adopted mobile check deposits, there was no need.
“It’s just significantly more convenient,” he said. “It has become an on-demand society, and I don’t have time to go to a bank.”
As more consumers than ever bank online or on mobile apps, banks have had to adjust, moving many services online and reducing the number of physical branches.
Some banks have virtual tellers, which make remote bank employees available for extended hours in a day.
Bank of America has introduced ATM with Teller Assist in 26 markets across the country. The remote teller performs most functions of a live teller inside a branch.
“People are thinking differently about banking,” spokeswoman Tara Burke said. “We are trying to provide that flexibility and service. It revolves mostly around looking at how customer behaviors have changed.”
As they do, banks have bolstered online security, with some introducing biometric, or fingerprint, verification to access apps, according to some reports. Websites require multiple steps for access.
A Pew Research Center report said 2013 marked the first time more consumers did their banking online than at a physical branch.
Both Chase Bank and Bank of America recently surpassed 50 percent of check deposits being done on mobile or at an ATM.
“We know customers like these technologies,” said Greg Fahey, Central Florida market manager for Chase Bank. “They want more convenience and the flexibility to access their banking from anywhere.”
However, it’s not just the big banks with technology on the brain.
Officials with Fairwinds, a Florida-based institution, said the bank has been developing technology to meet customers where they bank.
That includes being one of the first institutions to create an app for the Apple Watch that gives customers access to balances and other notifications on their wrist. Mathy Hogan, executive vice president for e-business, said the bank plans to build out that platform further. But Hogan emphasizes bankers still have a role when it comes to personal services such as retirement planning and loan arrangements.
“They like that mix of online and technology options, but sometimes they are still looking for guidance from a banker,” she said. “Some of those are the biggest decisions of their lives. That’s their future.”
The Pew study found that the percentage of consumers who bank online grew by about 50 percent from February 2005 to May 2013. In addition, the number of consumers who bank on their mobile devices nearly doubled from May 2011 to July 2013.