Abercrombie & Fitch to end use of beefcake models in stores
New York – — Abercrombie & Fitch is saying goodbye to the beefcake models who greet customers at its doors.
The New Albany, Ohio-based teen retailer is also announcing it will no longer have "sexualized" photos used in marketing materials in its stores and on its shopping bags, starting in late July.
The moves are part of a new set of changes the retailer announced Friday as it distances itself from the controversial sexualized image established by former CEO Mike Jeffries, who abruptly resigned in December after more than two decades on the job.
For years, the brand was white hot among shoppers, but it has been in a sales funk since the recession as teens have defected to chains like H&M, which offer inexpensive trendy fashions. They're also focusing on gadgets.
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