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Images from spring runway shows and ad campaigns are so flush with celebrity sons and daughters they look as if they could have been ripped from the pages of a Malibu High yearbook. The luxury-brand love affair with second- (and in some cases third-) generation headliner royalty was clear when Tommy Hilfiger showed the spring collection at New York Fashion Week last September. Georgia May Jagger (Mick's daughter) strutted the catwalk alongside Ella Richards (Keith's granddaughter) and Kendall Jenner (daughter of reality TV's Bruce and Kris Jenner).

Of course, family dynasties are nothing new in Hollywood. Any fan of a Fonda will tell you that. Celebrity offspring aren't new in the fashion world either — Patty Hearst's model-actress daughter, Lydia Hearst, and Paul McCartney's designer daughter, Stella McCartney, for example. But the fashion industry hasn't leveraged the family dynamic with so much zeal until now.

Brands of every stripe have started to lean heavily on family and fame, turning rock-star, Hollywood and reality-show offspring into the go-to group for hawking the latest wares.

David Todd, whose DT Model Management reps rising star Dylan Penn, daughter of actors Sean Penn and Robin Wright, says casting a celebrity mini-me is a way for a fashion brand to stand out without overshadowing the collection. "With social media branding and tweeting and all that, it's a great way to get the name of a brand out there," Todd says. "And having a regular, everyday catalog model these days — especially for (an advertising) campaign — just doesn't garner the same kind of media attention as these young (boys and) girls do."

The two brands that cast Penn for their recent campaigns contend they're not star-casting. Ermanno Scervino reps say the label picked Penn for the spring 2015 print advertising campaign to emphasize the values of "glamour and beauty." And Susan Duffy, chief marketing officer at Stuart Weitzman, says it was serendipity that Penn ended up costarring in a video promoting the brand's fall 2014 footwear collection.

"Dylan was the (video) producer's friend and … voilà!" Duffy says.

Here's a look at some of the buzz-worthy offspring making stylish waves in the celebrity gene pool:

Kendall Jenner

Age: 19

Parents: Olympic decathlon gold medalist Bruce Jenner and reality TV "momager" Kris Jenner of "Keeping Up With the Kardashians."

Recently appearing in: Marc Jacobs and Karl Lagerfeld spring-summer 2015 print advertising campaigns.

Portfolio: A half-sister of the pop-culture time-sink known as the Kardashians and the older sister of Kylie Jenner, Kendall has runway credits that include Donna Karan, Diane von Furstenberg, Fendi, Bottega Veneta, Pucci, Dolce & Gabbana, Sonia Rykiel, Balmain, Givenchy and Chanel — and that's just counting the spring-summer 2015 shows.

Star attribute: Legs that go on for days.

Who knew? Jenner's middle name is Nicole, in honor of the late Nicole Brown Simpson — one of her mother's best friends.

Brooklyn Beckham

Age: 16

Parents: Soccer-star-turned-underwear-model David Beckham and fashion designer Victoria Beckham (the former Posh Spice of pop group Spice Girls).

Recently appearing in: Spring-summer 2015 print campaign for Poland-based fashion brand Reserved.

Portfolio: Made his modeling debut on the spring-summer 2014 cover of the biannual British fashion magazine Man About Town, followed by an October 2014 fashion spread in T: The New York Times Style Magazine.

Star attribute: A devilish smile — just like Dad's.

Who knew? He's Elton John's godson, and he has been romantically linked to actress Chloe Grace Moretz. His younger brother, 12-year-old Romeo, is in the fashion fray, too, recently making a splash in Burberry's 2014 Christmas ad campaign.

Scott Eastwood

Age: 28

Parents: Four-time Academy Award-winning actor-director Clint Eastwood and former flight attendant Jacelyn Reeves.

Recently appearing in: Was the face of the Hugo Boss men's fall-winter 2014 campaign.

Portfolio: Past modeling stints include the 2013 Stars on the Rise advertising campaign for Abercrombie & Fitch and a maritime-inspired fashion spread in the October 2013 issue of Town & Country.

Star attribute: Smoldering gaze.

Who knew? In the acting business since 2006, with some two dozen film credits. Eastwood's first leading role will be in the film adaptation of Nicholas Sparks' "The Longest Ride," set for release in April.

Patrick Schwarzenegger

Age: 21

Parents: Actor and former California Gov. Arnold Schwarzenegger and journalist-author Maria Shriver of the Kennedy clan.

Recently appearing in: Fall-winter 2014 Tom Ford Eyewear print ad campaign.

Portfolio: Made his modeling debut in a 2011 Hudson Jeans advertising campaign.

Star attribute: Pumped up but not overinflated.

Who knew? Has been romantically linked to singer Miley Cyrus. Following in his father's footsteps, he already has a modest Internet Movie Database footprint, including a role in "Scouts vs. Zombies," due out in October.

Georgia May Jagger

Age: 23

Parents: Rolling Stones frontman Mick Jagger and model-actress Jerry Hall.

Recently appearing in: Spring-summer 2015 Sonia Rykiel print advertising campaign, along with sister Lizzy Jagger, and solo in the spring-summer 2015 campaign for Mulberry.

Portfolio: What hasn't she been in? Jagger's spring-summer 2015 runway shows alone include Chanel, Marchesa, Thierry Mugler and Fendi.

Star attribute: Those iconic lips.

Who knew? Her rankings at models.com include "top 50"; she's listed as one of "the money girls."

Dylan Penn

Age: 23

Parents: Two-time Oscar winner Sean Penn and Golden Globe winner Robin Wright.

Recently appearing in: Ermanno Scervino spring-summer 2015 print advertising campaign.

Portfolio: Penn has appeared on Gap billboards, in a (tasteful) nude cover shoot for Treats! magazine and, most recently, alongside Poppy Delevingne in the short film "Rock Roll Ride" as part of the fall 2014 ad campaign for Stuart Weitzman footwear.

Star attribute: Curves in all the right places.

Who knew? Once dated "Twilight's" Robert Pattinson.

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