What should new Red Wings arena be called? You tell us

The Detroit News

What’s in a name? Plenty, when it comes to public sporting arenas.

The name of the new home of the Detroit Red Wings has not yet been made public, but Olympia Entertainment officials told The News last week its name would be unveiled within 60 days.

What should it be? A few of our favorite ideas: The Faygodome, the Gordie Howe Fieldhouse, the Pepperoni Palace. (Hey, it sounds better than Little Caesars Center.)

Sure, the deal is probably already done, but it doesn’t mean we can’t have some fun spitballing ideas.

Detroit is currently one of only three venues in the NHL that doesn’t carry a corporate title sponsor. The other two are Madison Square Garden, home of the New York Rangers, and Nassau Veterans Memorial Coliseum, where the New York Islanders skate.

The odds of the new $600 million-plus arena carrying a corporate title sponsor are high, especially with naming rights being big business in today’s marketplace. Comerica paid $66 million for 30-year naming rights to Comerica Park, and Barclays shelled out $400 million to put its name on Brooklyn’s Barclays Center through 2027.

So what’s in a name? Arenas are part of the fabric of a city, a place where fans cheer their favorite athletes and artists. The names of those buildings become part of their character and symbols for the city, and you don’t want to end up with something like Sacramento’s Sleep Train Arena (where the Kings play, when they’re not napping) or New Orleans’ Smoothie King Center (where the Pelicans... drink smoothies?), examples of corporate named arenas gone bad.

If you have a suggestion for a name for the new Red Wings arena, leave us a comment, or shoot us an email to features@detroitnews.com. We’ll publish some of our favorites next week.

Until then, we’re rolling with Faygodome.