Eminem joins NFT market with Sunday 'Shady Con' release

NFT release includes instrumentals produced by Slim Shady

Adam Graham
The Detroit News
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Eminem is getting in on the NFT craze and will debut his first digital collectibles this weekend, his team announced Thursday. 

The NFTs will be released via Nifty Gateway between 6:30 and 7 p.m. Sunday. The offerings include a collection of digital action figures and come with instrumentals produced by Eminem, according to a release. 

Eminem performs "Lose Yourself" at the Oscars on Sunday, Feb. 9, 2020, at the Dolby Theatre in Los Angeles.

For Em, the release of the NFTs — that's non-fungible tokens, which have lit up the online collectible market in recent months thanks to releases from everyone from artists to athletes to trading card companies — follows in the tradition of his lifelong passion for collecting. 

"I’ve been collecting since I was a kid, everything from comic books to baseball cards to toys, as well as every rap album on cassette I could get my hands on,” Em said in a release. “Not much has changed for me as an adult... I wanted to give this drop the same vibe of, ‘Oh, man I gotta get just that one or maybe even the whole set!’  It’s been a lot of fun coming up with ideas from my own collecting passion.”

The collection is called "Shady Con," and a video touting the release was rolled out Thursday. 

Eminem first hinted at the release earlier this week when he tweeted a video of a recent "SNL" sketch featuring a parody of the confusion surrounding NFTs modeled after his own 2002 hit, "Without Me." 

agraham@detroitnews.com

@grahamorama

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