Detroit hits peak hard seltzer frenzy with 'All Fizzed Up' event

Melody Baetens
The Detroit News

White Claw, a line of sparkling, alcoholic seltzers were the undisputed drink of the summer of 2019, followed closely by similar products like Truly, Natural Light, Bon & Viv, Henry's and others, including some made by Michigan breweries. 

The trend will be celebrated this winter when All Fizzed Up hits the Royal Oak Music Theatre on Dec. 27. Party people can sample more than 60 varieties of the sparkly, low-carb drink from more than 20 brands. 

Anheuser-Busch came out with Natural Light hard seltzer this summer to join the trend.

These carbonated, canned sippers became popular because they tend to be only around 100 calories and many are flavored using natural ingredients instead of sugar or a form of artificial sweetener. In fact, CNN reported last month that the company that makes White Claw was having trouble keeping up with demand. 

For those who aren't into the flavored bubbly, All Fizzed Up will also serve cocktails and wine. There will also be live entertainment, food trucks and local vendors. 

Getting tickets to All Fizzed Up works like many other food and beverage festivals. General admission tickets, $40-$50, include 10, three-ounce drink samples, a commemorative pint glass and keepsake photo. VIP tickets gets you early admission, 15 samples, the pint glass and the photo. Tickets are cheaper the earlier you buy. 

The Royal Oak Music Theatre is at 318 W. Fourth in Royal Oak. Visit for more details and to purchase tickets. 

Twitter: @melodybaetens

All Fizzed Up is the city's first hard seltzer event.