New Holland Brewing, Carhartt collaboration returns

Dawn Riffenburg
The Detroit News

A beer brewed in collaboration with Michigan's New Holland Brewing Co. and Carhartt -- yes, the iconic work wear brand -- will return by popular demand in September.

Last year, the Holland-based brewer crafted the Carhartt Woodsman to celebrate the company's 125th anniversary. This year, broader distribution is planned to increase its availability.

“We couldn’t be more excited about the continuation of this project,” said New Holland president and founder, Brett VanderKamp in a statement. “The Carhartt Woodsman remains an easygoing, session-strength pale ale with a unique signature from barrel aging.”

The seasonal beer will release in mid-September with events from Detroit to Denver and be sold while supplies last.

The "Road Home to Craftsmanship tour" starts Sept. 20 at the Earthwork Harvest Gathering in Lake City; Michigan stops include Sept. 21, 7-9 p.m., at Grand Trunk Pub in downtown Detroit; Sept. 23, 5-8 p.m., at New Holland Brewing in Holland.

The company's beer description: Locally grown Cascade hops bring a brightness to this barrel-aged American pale ale. Malt sweetness and toasted oak combine for a smooth, refreshing finish. "Pairings: Burgers, BBQ, and a job well done," it said in a statement.

Carhartt's headquarters are in Dearborn. The work apparel company opens a downtown Detroit store on Aug. 27.