Black Friday beer? Falling Down's got the deals

Tom Gromak
The Detroit News

Like beer? Got a spare $2,000 laying around? Falling Down Beer Co. has a Black Friday deal for you: Two beers a day for the rest of your life for one price.

Falling Down Beer Co. in Warren will release Angry Beaver and bourbon barrel-aged Angry Beaver for Black Friday.

It's just one of the specials the Warren-based brewer is offering for weary shoppers. The other big one: The release of Angry Beaver, an 8% ABV double brown ale and its slightly angrier cousin, a bourbon barrel-aged version that clocks in at 10% ABV.

"It's an English-style brown. It's very malty. It's got a lot of caramel notes," head brewer and co-founder Mark E. Lawson said of the ale. The barrel-aged version, he said, kicks it up via aging in Valentine Distilling (Ferndale) bourbon barrels.

The pair of Angry Beavers will join a lineup of six dark beers occupying most of the brewpub's eight taps for Black Friday. The others: Coffee & Chocolate Stout, Rocky Road Brown Ale, Rye Stout and Smoked Porter. For non-dark drinkers, Mother Cluster Cream Ale and the brewery's standard Ninja Chicken American Pale Ale will also be available. The brewery's chef, Karen Potter, gets in on the action with a blackened shrimp and pepperjack grits special, a black bean burger special, and a blackberry dessert.

Larson said the Black Friday release and events grew out of an observation he made on Black Friday 2014.

"Last year, we weren't prepared for it, but we got a huge rush of people right at 1 p.m. when everybody got done shopping," Larson said. "We weren't staffed for that, but this year we decided to get ready for it and to do more."

The beer-for-life promotion was an idea he picked up from some brewers in Minneapolis, Miami and Texas, where it was used as a startup funding mechanism. Falling Down actually has its origins in an Indiegogo crowdfunding campaign.

Despite the $2,000 price tag, Larson said, customers are already showing interest, drawn by the idea of getting two beers a day for the rest of their lives.

"I've had a bunch of people already calculating out their return on investment," he said of some of his regulars. "I think there are a handful of them that if they take it will make out like bandits."

The deal will be available at the brewery, at 2270 E. 10 Mile Road, when it opens at 11 a.m. Friday. Larson said it will be capped at a maximum of 50 beer-for-life packages.

Additional gift card specials were announced Tuesday on the brewery's Facebook page.