Stroh's to release new IPA exclusively in Michigan
Perseverance is a new session IPA from Stroh Brewing Co., and it’s only being sold in Michigan. Stroh’s will release the new brew at 6 p.m. Wednesday at Brew Detroit in Corktown. It will roll out to beverage retailers and bars next week.
Session beers are traditionally lower in alcohol, and his hoppy brew is no different at just 4.5 percent alcohol by volume. (To compare, Founders All Day IPA, also a session beer, is 4.7 percent abv.)
Besides being sold exclusively in Michigan, the IPA is brewed only at Brew Detroit by Stroh’s Master Brewer Greg Deuhs.
It’s the first beer Stroh’s has launched since reintroducing Stroh’s Bohemian-Style Pilsner in 2016. That is also made at Brew Detroit, a 68,000-square-foot contract brewery that also makes its own line of beers and has a taproom.
“Perseverance IPA represents a shift from the reintroduction of historical beers to new formulations that will define the next great generation of Stroh’s brewing,” said Stroh’s brand manager Andy Gurjian in a press release. “Our renewed spirit of innovation is a direct reflection of the drive, resurgence and grit that is alive and well in Detroit.”
Perseverance’s label features Detroit artist Kobie Solomon’s winged lion art, “The Chimera,” which at nearly 9,000-square-feet is one of the largest murals in the state of Michigan. It’s on the Russell Industrial Center and can be seen from I-75.
The launch event for the new IPA is at Brew Detroit, 1401 Abbott in Detroit at 6 p.m. Wednesday. The free event is open to anyone 21 or older.